Recordo o uso do termo: miudagem.
Por isso foi engraçado encontrar no capítulo 6 “The Future Will Not Be Evenly Distributed” do livro “Remarkable Retail” este trecho:
"Once the dust settles, we can tote up the winners and losers on the corporate side, but it will be clear that consumers throughout most of the world will have realized more choice, lower prices, and improved convenience that we could scarcely imagine even five years ago. It’s almost like a welfare program for consumers, rich or poor. On average, it’s all good.
But if you find much actionable data in the fact that the average person living today has one breast and one testicle, then continue your focus on industry market-share averages, broad conclusions about “the customer,” and gross generalities about macro trends and underlying economics."
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