quarta-feira, maio 20, 2020

" the primacy of operant resources over operand resources in value co-creation"

Parte I.
"Axiom 3 - All social and economic actors are resource integrators.
As explained, S-D logic argues that all actors provide service (apply resources for other’s benefit) to receive similar service from others (other actors applying their resources) in the process of co-creating value. This means that all actors are both providers and beneficiaries of service and that the activities and characteristics of actors are not fundamentally dichotomous, as implied by the conceptual division of economic actors into producers and consumers.
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Resources, in S-D logic, are viewed “as anything, tangible or intangible, internal or external, operand or operant, an actor can draw on for increased viability”. The literature regarding resources in S-D logic recognizes that two broad types of resources are being integrated. Operand resources are resources, such as natural resources, that require action taken upon them to be valuable. Operant resources are resources, such as knowledge and skills, are capable of acting on other resources to contribute to value creation. Aligned with many of the resource-based views, S-D logic emphasizes the primacy of operant resources over operand resources in value co-creation. In other words, although operand resources often contribute to the cocreation of value, without the application of operant resources, such as knowledge, skills and competencies, value co-creation does not occur.
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It is important understand that, in S-D logic, potential resources are realized in the context and through the application of other resources. In other words, resources are not, they become.
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This means that resources such as knowledge and skills, and the availability of other resources determine the resourceness of potential resources"
Trechos retirados de "Service-Dominant Logic: Foundations and Applications"

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