"the application of specialized resources for the benefit of other actors" (I)

"Furthermore, understanding exchange as a process also brings forth additional insight about the purpose of exchange. It becomes clear that aim of exchange is not to move around products or other exchange objects, but to share applied knowledge and skills with other actors to support what they are trying to accomplish. In other words, the purpose of exchange is to enable reciprocal value creation. As this is possible only through collaboration and exchange with a large number of actors, S-D logic calls this process value co-creation and the collectives, among which value cocreation occurs, service ecosystems.
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in S-D logic the purpose of exchange is value co-creation, which is facilitated through the exchange of service, that is, the application of specialized resources for the benefit of other actors (and themselves), rather than goods, which are only occasionally used in the transmission of this service. This shift in how exchange is understood also implies a radical change in the meaning of value. G-D logic views value as something determined and produced by the producer that can be embedded in goods and defined in terms of its “exchange value”. Alternatively, Vargo and Lusch (2004) proposed that value is actually determined by the beneficiary on the basis of the “value in use” that results from the beneficial application of the resources (e.g. knowledge and skills) exchanged...
S-D logic also implies that the beneficiary is always an active participant in its own value creation process – that is, a co-creator of value. In other words, for value to be perceived by the beneficiary and, thus, value creation to occur, the beneficiary’s (e.g. customer) operant resources must also be integrated."

Trechos retirados de "Service-Dominant Logic: Foundations and Applications"