segunda-feira, fevereiro 17, 2020

"It Starts with Strategy"

"the seven steps any business must take to build a robust marketing system.
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1. It Starts with Strategy...
you’ve got to start with strategy, and strategy starts with knowing your ideal customer.
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If you don’t understand who your ideal customer is—their core problems and the value you bring to every engagement—how can you possibly find a message that resonates and identify the tactics that will work?
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The short answer is that you can’t. Every great marketing strategy is rooted in pinpointing your ideal customer and honing in on the ways they want to interact with a business. Only once you’ve established your ideal client can you begin to connect what you offer with how you solve your customer’s problems.
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3. Content Has Risen to the Strategic Level.
Don’t conflate the word “content” with “blog post.” Content is way bigger than that.
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Content allows us to take the promise that we made to solve a problem and expand that so we can dominate search, social media, and all other places online where prospects are looking for answers about our brand.
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We like to use content hubs to create one-stop-shops for the kind of informative, meaningful content that addresses a customers’ needs anywhere along the journey. Hub pages are designed to bring together all relevant information on a certain topic on one page. Think of them as the table of contents for a great online book in your area of expertise.
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Whether someone’s just discovering your business, are coming back for one last look before they make a first purchase, or are sharing information about you with a friend looking for a referral, content hubs have something for everyone.
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Content hubs are not only great resources on your website, they help improve your ranking in SEO and ensure that it’s easier for new audiences to discover your business."

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