A propósito de "The shoe industry is at war with itself over stolen design" o final do artigo salienta uma perspectiva interessante:
"In some ways, the sneaker world is a microcosm of the broader fashion industry. For the last century, fashion has been built on short-term trends. Designers would make new collections every season, which would influence what looks would be fashionable (and by extension, what looks were no longer in style). Fast-fashion brands only deepened the industry’s tendency to create products that play into rapidly evolving trends.O final parece-me um bocado soviético. Algo que se ajusta ao que muitas vezes associo a algumas reivindicações de grupos como Extinction Rebellion.
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This trend-driven model is problematic for many reasons, not just because of the widespread copying. The real tragedy is that it generates so much waste. The global footwear industry produced 24.2 billion pairs of shoes in 2018, for a population of 7.5 billion humans. Many of these shoes will end up in landfills after a few months, or years, when they are no longer in vogue. This is hugely polluting to the planet, not to mention a waste of all the resources, human labor, and greenhouse gases necessary to make the shoes in the first place.
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If brands focused on making classic shoes that will last a long time, instead of trying to keep up with the latest trends, there would be far fewer copyright violations, and perhaps more importantly, there would be a lot less waste."
Pelo contrário, em vez do marasmo cinzento de 1984, visualizo um mundo futuro com cada vez mais diversidade e variedade, Mongo.
Não são as pessoas que têm de se submeter à ditadura do gosto, o que vai mudar é o estilo de produção que foi criado pelos industrialistas do século XX que ditavam o gosto. O que vai emergir, também por causa do ambiente, é a produção customizada co-criada entre artesão-artilhado pela tecnologia e o comprador.
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