Democratização da produção (Parte V)

Parte I, Parte II, Parte III e Parte IV.

"Companies have intuitively known for many years that product personalization was an inevitable progression of modern manufacturing. Indeed, the concept of mass customization, which has been around for a few decades, is an early, even primitive, attempt to implement a more personalized manufacturing and service environment and respond better to customers.
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Technological advances and digital developments are emerging and spreading throughout the manufacturing environment so quickly that point-of-demand production is inevitable in virtually every industry; indeed, it’s already being implemented. Eventually this will lead to cars made by companies like Local Motors — but also Toyota, Honda, and GM [Moi ici: Isto é tão LOL. Como é que organizações dedicadas ao vómito industrial vão-se adaptar a serem alfaites e costureiras. Come on!] — being self-designed by adventurous consumers and built on 3D printers. And as customers taste the benefits of real product personalization, they will demand more of it, driving higher margins to companies that are equipped for customization and forcing all manufacturers to develop those capabilities if they hope to survive. In the end, companies that are prepared for the point-of-demand manufacturing phenomenon will thrive. But they must begin now to rethink their long-term manufacturing strategies and to implement the processes, systems, and technologies that will completely alter the way they interact with customers, make production decisions, establish factory footprints, and compete in their industries."

Trechos retirados de "Manufacturing’s new world order - The rise of the point-of-demand model"