sábado, julho 20, 2019

Começar a revolução em casa

Nem de propósito!

Há dias li "The life-changing magic of making do" e já referi o tema aqui e aqui.

Ontem na caixa de e-mail recebi um link para o artigo "Fashion and Sustainability: Repairing the Clothes We Wear" de Alison Gwilt, Sheffield Hallam University:
"Each year approximately 350,000 tonnes of used clothing is sent to UK landfills but research suggests that this figure could be significantly reduced if wearers were actively and routinely to repair damaged clothes.
Before the Second World War, in Europe and America, clothing was routinely repaired and altered, either in the home or through a service provider. Garments were considered valuable items and, mainly for economic reasons, they were regularly repaired. Labour costs associated with repairing were at the time affordable in comparison to the price of new materials and garments. As the ready-to-wear market flourished in the 1960s, fashion became increasingly affordable and accessible, which facilitated a decline in the traditional culture of mending and altering clothes. Repairing clothes began to be considered as time consuming and expensive in comparison to the availability and price of new clothes. This view quickly became the social norm in developed western cultures and still remains largely accepted amongst contemporary society, which on the whole no longer engages with clothing repair as a matter of routine
 if the active use of a garment increased to approximately three years (in the UK it is currently 2.2 years), there would be a saving of 20 and 30% each for carbon, water and waste footprints."
Gente que se manifesta a defender o ambiente e a seguir segue em romaria para a Primark.

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