"Inditex is announcing a number of new measures intended to highlight its commitment to sustainability. The company is installing a sustainability committee on the board to monitor its efforts and is linking executives’ long-term bonuses to achieving sustainability goals for the first time. At the same time, it's set new environmental targets for the company.Ocorreu-me um pensamento. Isto é muito interessante, mas se a Inditex está assim tão preocupada com o ambiente, quando é que muda o seu modelo de negócio baseado na fast-fashion: usar e deitar fora?
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Building on work already underway, the fast fashion giant is introducing a slew of new sustainability targets and reiterating existing goals, many of which will be implemented fastest at its flagship brand.
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By the end of this year, all Zara stores will meet the company’s eco-efficient standards, reducing energy consumption by 20 percent and water consumption by 40 percent. All brands within the Inditex empire will meet this standard by next year.
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The company is also increasing the amount of clothes it makes under its Join Life label — which indicates a garment has been made in factories that meet Inditex's highest environmental and social standards using materials or processes that are better for the environment."
Li há dias que:
"According to a British study, the average article of women’s clothing is worn seven times before it’s discarded."
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