“There is a simple premise to this book: that while the modern world often turns its back on this kind of illogic, it is at times uniquely powerful. Alongside the inarguably valuable products of science and logic, there are also hundreds of seemingly irrational solutions to human problems just waiting to be discovered, if only we dare to abandon standard-issue, naïve logic in the search for answers.Para quem conhece este blogue e consegue recordar o conceito de tríade, um marcador que nasceu em Outubro de 2011 e que foi referido pela primeira vez no texto:
...
Engineering doesn’t allow for magic. Psychology does.
.
In our addiction to naïve logic, we have created a magic-free world of neat economic models, business case studies and narrow technological ideas, which together give us a wonderfully reassuring sense of mastery over a complex world. Often these models are useful, but sometimes they are inaccurate or misleading. And occasionally they are highly dangerous.
We should never forget that our need for logic and certainty brings costs as well as benefits. The need to appear scientific in our methodology may prevent us from considering other, less logical and more magical solutions, which can be cheap, fast-acting and effective. The mythical ‘butterfly effect’ does exist, but we don’t spend enough time butterfly hunting.”
"Podemos começar a listar os académicos, paineleiros e políticos portugueses (a tríade) que não conhecem alternativa ao preço mais baixo e aos salários baixos)"Para quem conhece este blogue e consegue recordar o conceito de Muggles, gente que não conhece a magia, "Temer o pior sempre que os Muggles se metem". Marcador nascido em Julho de 2011.
Trecho retirado de "Alchemy: Or, the Art and Science of Conceiving Effective Ideas That Logical People Will Hate" de Rory Sutherland.
Sem comentários:
Enviar um comentário