sexta-feira, maio 31, 2019

"brand feedback mechanism"

“we felt uneasy buying something that cost a few hundred pounds without the reassurance of a recognizable name.
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Without the brand feedback mechanism, there was no incentive for any one manufacturer to make a safer, better version of the board, since they were not positioned to reap the gains. As a result, the market became a commoditised race to the bottom, in which both innovation and quality control fail. Why make a better product if no one knows it was you who made it? So no one did make a better board, and the whole category more or less died as a result. It may correct itself if better boards arise, or if a shrewd company such as Samsung cannily attaches its name to the best.
...
Branding isn’t just something to add to great products – it’s essential to their existence.”
Uma marca é o princípio da concorrência imperfeita, como bem sabia o totó do Chamberlin.

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