O artigo é "Aligning value propositions in supply chains":
"Despite the plethora of studies on value that have been undertaken to date, our exploratory analysis found that organisations are still failing to identify their value propositions, particularly in aligning their resources and capabilities with their value creation processes in their supply chains.
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The value propositions directly impact business’ strategies; e.g. they impact the market where businesses are competing, the acquisition and development of core competencies and capabilities, selection of members of the supply chain and the financial priorities. The value propositions also impact operations, e.g. market research, new product development, supplier relationships, production processes, customers’ relationship and delivery systems. In other words the value propositions shape any subsequent plan and decision that companies make.
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we can conclude that:
1. Strategic/key members of the supply chain are those who hold the core competencies of the chain.
2. The value propositions of strategic members of the supply chain should be aligned to enhance the value proposition of the entire supply chain.
3. Other members which are not strategic members of the supply chain can have different value propositions, but should support the value proposition of the overall supply chain.
4. The value proposition of strategic members of the supply chain dictate the value proposition of the overall supply chain.
5. The value proposition of the overall supply chain is the same as that of the company that is facing the end customer.
6. The alignment of individual value propositions with the overall supply chain ensures the alignment of strategic competencies.
7. The collaboration with strategic members is focused on the improvement of the supply chain competencies."
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