"You should be asking who"

“What’s the single most important question you should ask before you start your business?
...
There’s no shortage of good business ideas or people with the drive to go after them. So why all the failure? How can it all go wrong when you seemingly do everything right? You may create a brand, produce your website, write your emails, make your product, utilize every resource you have, and spend valuable time and money (that you may or may not have), yet still not find success in your venture.
Some people blame the economy or business loan interest rates or bad decisions about vendors. Some people blame themselves, thinking, If only I had worked harder or been more creative or were just more cut out for business. I’m here to tell you that none of the above is what will cause your business to fail out of the gate. While there might be some contributing factors on that list, none of them will single-handedly determine your fate.
But there is one thing that will, and it’s this: choosing the wrong market.
If you choose the wrong market, your business is destined to fail before you even begin.
Guaranteed.
...
Instead of asking what—what should you sell or what should you build?—you should be asking who. As in, who should you serve?
The what is a logical question that will come soon enough, but starting off with who is the foundation from which all other things are built.”

Quem são os clientes-alvo? Uma preocupação de raiz e na raiz deste blogue.

Algures aqui no blogue escrevi alguns postais sobre as empresas que, por causa da autenticidade, não podem alterar o produto que fabricam. Por isso, a alternativa é procurar mercados que valorizem o produto, porque mudar o produto seria mudar de ADN e isso só daria asneira.

• Ofertas antigas e mercados novos (Julho de 2016)

Na verdade, nuns casos é o produto que não pode mudar, mas em todos os casos, para as PME, é o ADN das empresas que não pode mudar. Quem podemos servir com base no nosso ADN?

Trechos retirados de “Choose” de Ryan Levesque.