Para reflexão

"As the world becomes increasingly price-competitive, successful companies will need to become ever more vigilant in targeting markets for profitability, not just volume growth.
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When working with the client, keep it simple. He said, “Don’t waste too much time overcomplicating the topic of customer value. Just ask the cli- ent this: ‘Do you know how much it costs your customers not to be doing business with you’?”

Trechos retirados de "Integrating Marketing and Operational Choices for Profit Growth" de Thomas Nagle e Lisa Thompson.