Subir na escala de valor não é fácil

Subir na escala de valor é desejável, apetitoso, mas difícil. Em "Nike and Zara Clothing Suppliers Are Building Their Own Brands" pode ler-se:

""A lot of firms see the opportunity not just to manufacture for others, but since they have the manufacturing capability, to leverage that and develop their own brands and command a higher price.
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But building brands isn’t easy.
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A bigger challenge is to develop the required marketing and distribution skills and the ability to anticipate the fickle tastes of the consumer.
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Chinese clothing maker Bosideng International Holdings Ltd., which makes down-jackets for giants including Adidas AG, opened a 35 million pound store in London’s Mayfair five years ago. Despite being China’s most successful outerwear supplier, its London shop struggled and Bosideng closed it in January.
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"Moving to regional countries or even going global, OEMs don’t have the necessary understanding of how to operate in different markets, how to do retail and marketing to different types of consumers,""

Fez-me logo recordar o espaço de Minkowski:

As escolhas que fizemos no passado limitam as escolhas que podemos fazer no futuro.

Claro que há sempre a alternativa da Fly London:

"The easiest way is to acquire existing players."

Se houver capital para o fazer. Não havendo, há que viver com o que se tem ou construir sobre o que se tem, a velha estória de inverter a imagem: