"Any customer can have a car painted any colour that he wants so long as it is black."E o século XX tem progressivamente dado lugar a Mongo, essa realidade económica onde todos somos excêntricos.
Mongo revela-se na explosão de segmentos e nichos que nunca parará até chegarmos ao mercado com dimensão 1.
Esta semana dois exemplos. No calçado:
(BTW, sapatos para animais é uma tendência que notei desde que vim morar para Gaia)
E nas parkas:
"“If you think of these brands, the fit and fashion are not the same,” says Weintraub. “They’re all parkas, but put them on and you’ll see some fit tighter, some are puffy, some are slimmer.”Só posso rematar, tendo aquele "We’re seeing a lot of fragmentation" em mente com:
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They all have personalities, too, he says, adding that the pricey parkas appeal to younger buyers, who are the primary driver of luxury parkas (not to mention the luxury market in general).
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“We’re seeing a lot of fragmentation in the luxury parka market – the category itself is not a one-size fits all anymore,” he says."
You 'Ain't Seen Nothing Yet
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