terça-feira, setembro 25, 2018

Qual é a identidade?

Há anos que escrevo aqui que Mongo, um mundo de tribos apaixonadas, não vai ser fácil para as empresas grandes. Recordo, por exemplo:

Uma empresa grande que queira servir a tribo vermelha, vai descobrir que não vai ser bem vista pela tribo azul, e vice-versa. E Mongo não aprecia a simetria: Não é imponentemente que se muda.

Ontem, em linha com isto, descobri este texto "No Matter Your Game, Ultimately This 1 Thing Separates You From The Pack":
""The toughest thing is to have an identity."
It was an insight with implications and value reaching far beyond a single team, pursuit, or time. His point was this - no matter your assets or the odds, there is something deeply powerful about knowing and consciously seeking to cultivate who you are, an investment that pays dividends in how you show up to do whatever it is you do.
The New 21st Century Game Plan: Cultural Clarity
Ever-shifting conditions now characterize every environment in which we work, play, and live, and because they do, adaptability is what we most need. What enables it? While many things certainly come into play, at the heart of any successful team is a strong and clear culture. And at the heart of a robust and vibrant culture is identity, both individual and collective. It sounds simple, but somehow we are missing it.
A 2017 study found that 70 percent of companies will eventually face the impediment of unengaged employees. In that study, a lack of transparency and unclear goals and roles were identified as culprits. But think further, beyond the stats and the typical commentary. Each of these reasons is a symptom of the larger issue of unclear identity."

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