"The data suggests that midsized brewers are being squeezed out by their smaller and larger competitors. According to our analysis of Brewers Association data, the average number of barrels produced by midsized craft breweries fell by about 4 percent between 2012 and 2016 — a period in which microbreweries and larger craft breweries posted modest gains, at 1.8 percent and 6.5 percent, respectively."Em todo o lado esta tendência de polarização.
Cuidado com o meio-termo, cuidado com o querer ser tudo para todos, cuidado com a ausência de uma estratégia.
Trecho retirado de "Can Craft Beer Continue to Tap into Growth?"