Objectivos e indicadores

Para um fã do balanced scorecard isto não podia passar despercebido

"Setting goals is critical. Goals provide direction, help you focus, prioritize your time and energy, and ensure that you can objectively prove you've advanced the company's agenda.
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But just any goal won't do. Research shows that goals are not only important but also that the level of specificity and difficulty matters. Goals that are both clear and challenging drive higher levels of performance.
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Objectives are the "big picture." They answer the questions "Where do we want to go?" and "What do we want to do?" Also, objectives are where Google encourages its employees to stretch themselves, be ambitious, and embrace uncertainty. If you don't get nervous or feel a little uncomfortable after setting a goal, then you haven't reached high enough.
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Key results should answer the question, "How will we gauge ourselves to see If we're getting there?" They should focus on making the objective achievable and quantifiable, and lead to unbiased grading..
Google suggests three key results per objective. Key results, per Google, "express measurable milestones which, if achieved, will directly advance the objective.
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When writing key results, make sure that you're describing desired outcomes not just listing a bunch of action steps.[Moi ici: Recordar a praga dos Planos de Actividades]
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Consider making objectives visible to the entire organization. Google includes everyone's goals on their internal directory. I love this idea. I'm sure that by being transparent, teams uncover synergistic objectives that lead to increased collaboration. Also, if I'm being honest, I would be much more motivated to write great goals if I knew that the whole company would see them."

Trechos retirados de "Everyone Hates Setting Goals. Here's How Google Makes It Easier for Its Employees"