domingo, fevereiro 04, 2018

Em que é que o balanced scorecard é usado?

Ao preparar a sessão de arranque de um workshop intra-empresa sobre o balanced scorecard (BSC) para esta semana, tive a oportunidade de integrar alguns tópicos deste relatório sobre o uso do BSC, "Balanced Scorecard Usage Survey 2017".

Destaco:
"What are Balanced Scorecards being used for?.
Balanced Scorecard’s primary reported role continues to be supporting the implementation of strategy.
...
Strategic management as the major use is consistent with the trend we see for the Balanced Scorecard methodology to be a key element in organisations’ strategy execution. Initiatives are a key part of strategy execution, and so interest in improving the reporting of these is not unexpected.
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Balanced Scorecard has become established as the primary tool for reporting on strategy implementation / execution progress to Executive level managers, and this continues to be the case. But the increased interest in Balanced Scorecard as a mechanism for incentive payments is a surprise.
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Balanced Scorecards work by informing and improving decision-making, so they must be reported and reviewed frequently. It is encouraging that over three-quarters of organisations report using their Balanced Scorecards at least once every three months.
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This year a larger majority (63%) of organisations reported using Balanced Scorecards based on the more effective 3rd Generation designs.
The Balanced Scorecard designs shared some common features:
• they had between 2 and 6 perspectives (average 4), using a mix of sector- specific names and common names for these perspectives
• they contained on average 10 strategic objectives and 14 initiatives, and
• they had on average 21 measures (i.e. 2.1 per objective)."


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