"A doença que começámos a relatar aqui há mais de 10 anos começa a chegar agora às consultoras que trabalham com empresas grandes. Imaginem as transformações que estão ou vão de ter ser feitas por essas pesadas e conservadoras estruturas"O título que se segue chama a atenção para o importante, "From Sourcing Cost Focus to True Value Creation":
"While shifting volumes to “even lower cost countries” might appear as a possible way out of the “gross margin trap” the true effects are limited.
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However, beyond production cost optimization there are much more powerful levers which are suited to build a truly differentiating answer from the product development and sourcing side for the current market challenges many brands and retailers are facing.
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Looking at current markdowns of often 15 to 25 percent of net sales this is obviously a very powerful source of gross margin improvement. Each percentage point of markdown reduction immediately translates into n equivalent in realized margin. A close alignment between product development and supplier can play a significant role in unlocking this potential by providing true consumer value and brand differentiation with regard to product innovation, time to market, reliability and execution excellence, as well as superior technical capabilities and quality."
Sublinho novamente aquilo que são sugestões deste blogue há mais de 10 anos e que serviram de base para o turnaround dos sectores tradicionais em Portugal:
"by providing true consumer value and brand differentiation with regard to product innovation, time to market, reliability and execution excellence, as well as superior technical capabilities and quality"
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