Do concreto para o abstracto e não o contrário (parte IV)

Parte I, parte II e parte III.

"There’s no innovation without uncertaintyWise companies understand that slow movers, those that are extremely risk averse, will perish. Slow movers want to analyze everything before jumping in; these are the types who hire the McKinsey’s of the world. But large consultancies, like McKinsey, that take a lot of time and money to do optimizations should not be advising companies that want to move fast.
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Why? Because if they’re slow movers your company will be a slow mover. Put another way: you won’t change if you hang out with people who think and act like you; transformation is about getting out of your comfort zone, not staying in it.
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Businesses that value certainty benefit the most from long drawn out analysis and processes because they believe in analyzing their way to the future. Put simply: You pay for the expectation of certainty when you work with a McKinsey because of their analytical rigor; yet innovation is anything but certain.
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Large organizations that want to move fast like startups will learn more from those that move fast; which means less drawn out processes and more experimentation."

Trecho retirado de "Your Need For Certainty Kills Innovation"