Foco e mosaico de actividades

"We equate maturity with progress on the path to coherence. Companies are coherent when they align their value proposition and distinctive capabilities system with the right marketplace opportunities — and their whole portfolio of products and services. This typically means identifying the few things your company needs to be really good at, and then developing those few complex capabilities until they’re world-class and interlocking. [Moi ici: Recordar os mosaicos de actividades] If you can do this, the market rewards you with outsize returns.
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These days, most companies recognize the value of this strategic approach, but it isn’t always easy to get from today’s incoherence to tomorrow’s focused strategy.
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The first three archetypes represent companies that are not concerned about coherence at all. They have not tried to establish focus and consistency in their portfolio of products and services, their capabilities, or value propositions, and they are not visibly moving in that direction:
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1. Strategically adrift companies are either failing or lucky. They don’t have a meaningful strategic direction or a clear view of how they create value. The market generally does not perceive them as being advantaged.
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2. Undifferentiated companies have products and services that compete effectively, but they lack a focused identity that sets them apart. Because individual products are relatively easy to copy, their advantage generally isn’t sustainable.
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3. Underleveraged companies have a relevant strategic direction and good execution; they do many things right. But their strategy lacks coherence — it is based on following multiple directions, even if they fit together poorly. These companies risk losing to more focused competitors."

Até dói. Todos os meses encontro empresas que cabem nestes três grupos... o potencial de valor destruído.

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Trechos retirados de "11 Types of Strategic Maturity: Which One Describes Your Company?"