sábado, agosto 05, 2017

Tribos por todo o lado

Tribos por todo lado, nichos por todo o lado. Mongo é isto:
"all of them into this niche product that acts as a social identifier. For them, standing in line for a T-shirt or baseball cap is a way of telling the world that you know about something that not everyone is hip to.
“We become a little band of survivors, with a grim gallows humor to match,” Mr. Andrews wrote. “We’re all in this together.”"

Trechos retirados de "The Cult of the Line: It’s Not About the Merch"

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