quinta-feira, abril 06, 2017

Acerca de Mongo

"We are living in the age of mass individualization.
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Every smartphone is unique two minutes after its first boot.
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We are living in an age where the new mega industries have all become personal services industries and the old incumbents are still struggling to put out a mass product at almost no margin or cost
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Future wealth lies not maximizing the efficiency of the value chain but in the individualization of every product, service and interaction.[Moi ici: O grande vector que está a mudar o mundo económico]
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The premium puzzle is no longer about access to goods, but about individualization. People no longer accept being robbed of their identity or having to accommodate their needs and behaviors to the one dictated by a limited offer given by the current industry. They are increasingly demanding products not only tailored to them, but also demand that products exist in the markets that serve their needs.
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The path forward seems to be more connected with forcing the technology to accommodate the individual customer, rather than forcing the customers to give up on their personal achievements and goals in order to collectively commit to the incumbents available technology."
Trecho retirado de "THE PREMIUM PUZZLE / THIS MIGHT BE YOUR FUTURE IN FIVE YEARS"

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