quinta-feira, abril 06, 2017

Cuidado com as cópias

"the notion that there are specific prescriptions for success that are universally applicable in companies from different industries and at different stages of development is at best folly and at worst, dangerous. This philosophy tends to promote strategic rigidity.  ... effective business strategy needs to constantly adapt to inevitable shifts in technology, the market, and the competitive landscape. Strategic priorities that are effective in one company may be quite harmful if adopted by another company operating in a different business context."
Agora imaginem PME a tentarem copiar as actuações estratégicas de empresas grandes porque aparecem nas revistas, nos jornais, porque são comentadas, porque ...

Trecho retirado de  "If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth"

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