"turning away from the apparent safety of the herd"

"Albert Camus famously said that our lives are the sum of the choices we make. [Moi ici: O espaço de Minkowski] The same holds true for organizations. Executives and their teams are charged with making momentous decisions that will shape the destiny of their organizations and impact, in some cases, thousands or even millions of people.
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Effective decision-making is, however, fraught with difficulties. The world is constantly changing and the future is uncertain. We will never have perfect information, and we are prone to all manner of biases that can trip us up. But one crucial requirement of decisiveness is frequently overlooked: deciding what not to do.
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A decision is a choice between alternatives in service of a desired outcome. The reality of limited resources makes this a zero-sum game: every additional thing we do subtracts attention and energy from everything else we do. Choosing a series of actions without any subtraction is just “piling it on,” which, eventually, will stifle an organization, blurring its focus and sapping its resources.
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A choice is not a choice until we decide what we will give up. We must subtract first, then multiply.
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By deciding not to plant plums, he became one of the most successful farmers in the valley. His success was driven not by expertise in farming, but by skill in decision-making.
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Deciding what not to do takes courage, particularly in business where it often means turning away from the apparent safety of the herd, and Evans had it in spades.
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Complexity causes confusion. Confusion creates inconsistency. Inconsistency creates failure.
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These same rules apply to all organizations, large and small."

Como isto é difícil de fazer pela primeira vez. Daí muitas empresas só o fazerem quando estão encostadas à parede e desesperadas.

Trechos retirados de "Strategy Is an Art of Sacrifice"