Estratégia em todo lado - não é winner-take-all (parte IV)

• Estratégia em todo lado - não é winner-take-all
• Estratégia em todo lado - não é winner-take-all (parte II)
• Estratégia em todo lado - não é winner-take-all (parte III)

"People took growth, which was the old metric of success on web, and applied it to these mobile products and assumed that meant these products were working.
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With pretty minimal exploitation, it’s now possible to brute force your way to numbers that offer the mirage of a long-term engaged audience.
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The accelerated rate of growth does not come with the same benefits that the older, harder to achieve, web growth came with. We see it as companies with millions of users are shut down over and over.
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As we move forward and growth and network start to become ubiquitous, products will need to provide clear value-add to creators and consumers. Because the growth strategy was enabled by an ad-based monetization strategy products will need to make sure to have clear alternative monetization strategies as well.
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But, just as people learned the importance network played in the last consumer tech evolution, I believe people will over time learn to appreciate that long term value is what the next networks will be built on."

Por isso, cuidado com a corrida desenfreada para ser o maior.

Trechos retirados de "Social networks are dead, long live social networks"