"If a consumer doesn’t see his job in your product, it’s already game over. Even worse—if a consumer hires your product for reasons other than its intended Job to Be Done, you risk alienating that consumer forever. As we’ll discuss more later, it’s actually important to signal “this product is not for you” or they’ll come back and say it’s a crummy product."Quem tem coragem de assumir isto? Quem sabe quais são as encomendas mais importantes?
Trecho retirado de "Competing Against Luck".