"Customers buy and use your product because they want to make their life better. ... This is what we mean when we say “Jobs to be Done is about progress”.
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However, customers hit roadblocks during their journey to become a better version of themselves. These struggling moments are what cause them to reach for a solution…and they belong in your Job [Moi ici: Comparar as duas versões que se seguem]
When I’m lost…
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When I’m lost in a city that I’ve never been to, don’t know the local language, and worried that I’ll be wasting my time in places I don’t want to be in…"
Trechos retirados de "Your Job Story Needs A Struggling Moment"
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