quarta-feira, novembro 23, 2016

Acerca da competição pelo preço mais baixo

Mais uma verdade acerca da competição pelo preço mais baixo:
"The Truth About Low Price
The truth about low price is that it doesn’t make selling easier. It makes selling more difficult
. Once you have eliminated the ability to be better, you’ve lost the ability to compete by solving the problems and eliminating the risks that come with choosing the lowest price. When you can’t be better, then there is only one way to compete, and that is by being even cheaper still."
A tal race-to-the bottom.

Trechos retirados de "Once You Choose to Compete on Price"

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