Prestes a cometer um crime (parte II)

"Profitability = Intellectual Capital X Price X Effectiveness"
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Volto a pegar nesta equação... para a usar na leitura de "The Open Economy":

"To understand Apple’s problem, let’s look at the iPhone, which makes up more than 60% of the company’s revenues. In terms of raw materials, it’s probably not worth more than a few bucks, yet people gladly pay $649 to buy one. The difference, MIT’s Cesar Hidalgo argues in his new book, Why Information Grows
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, is what he calls “crystallized imagination.”
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Apple is a very special company because it has mastered the art of crystallizing imagination in its products in such a way that they are more desirable—and hence more valuable—than anything anyone else can produce. The problem for Apple, however, is that there is a lot more imagination in the world than Apple can control by itself.
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The truth is that we can’t think of competitiveness as a strictly internal matter anymore. We no longer operate in an industrial economy in which we can gain competitive advantage merely through engineering greater efficiency. Rather, we need to widen and deepen connections.
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So we can’t continue to think of success in terms of clawing our way to the top of the heap. Rather, we need to learn to position ourselves at the center of networks. Nobody, not even a company as special as Apple, can succeed alone."

Agora, comparar o que penso acerca da concorrência em Mongo aqui, com este pre-crime para satisfazer os incumbentes e a reacção destes outros incumbentes noutras paragens. Depois, voltar a ler aquele trecho "we need to learn to position ourselves at the center of networks". Depois, talvez estudar o que Esko Kilpi reflecte sobre as redes.

Na equação, aquele Capital Intelectual não é, quase sempre, sobre os conhecimentos académicos dos operários, dos executantes, (afinal é o mesmo operário que salta do Vale do Ave para Munique), é sobre a capacidade de decisão dos que têm poder e autoridade para mudar as empresas e/ou as associações.
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