Na sua empresa também há um problema de falta de paixão?
"passion drives accelerating performance improvement.O que encontro nestes trechos é o que vejo quando uma empresa implementa um BSC da 3ª geração.
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And why does passion drive more rapid performance improvement? To answer that, I have to clarify that I’m talking about a very specific form of passion – the passion of the explorer. This form of passion has three distinct attributes: (1) a long-term commitment to making an increasing impact in a specific domain, (2) a questing disposition that welcomes, and in fact seeks out, new challenges, and (3) a connecting disposition that seeks to find and build relationships with others who can help to come up with better solutions faster to challenges.
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So, the question is, how can we draw out and nurture this passion in business? There are many approaches, but I’m going to focus here on a distinctive approach to strategy, something that I call FAST strategy
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In a nutshell, this approach to strategy focuses on two time horizons in parallel. First, it focuses on a ten to twenty year time horizon. [Moi ici: Isto para uma PME é absurdo, 10 anos é uma eternidade. Proponho 5 anos.]
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But there’s also a second time horizon – this one is much shorter-term: six to twelve months. On this horizon, the key questions are: What are the two or three (no more) business initiatives that could have the greatest impact in accelerating our movement towards that longer term future? Do we have a critical mass of resources deployed against those two or three business initiatives? How would we measure the success of those initiatives at the end of six to twelve months?...
By iterating back and forth frequently between the two time horizons, FAST strategy also helps to provide quick reinforcement that the longer-term opportunity is attainable. The short-term 6-12 month initiatives become powerful benchmarks to build credibility that the longer-term opportunity is in fact achievable. As participants begin to see tangible results of movement toward the longer-term opportunity, they begin to become even more excited and committed to striving towards that longer-term opportunity. Passion spreads and passion levels mount.
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So, as FAST strategies spawn more passion among participants, they accelerate learning and performance improvement. As participants develop the passion of the explorer, they become even more committed to the two horizon approach of FAST strategies and this commitment in turn draws out the passion of more and more participants."
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Primeiro, a empresa formula uma estratégia que traduz num mapa da estratégia:
Como é que a empresa vai estar a funcionar no futuro desejado? Por que terá direito a um futuro melhor? Lidamos com o primeiro nível do horizonte citado no trecho.
Depois, definimos o balanced scorecard que permitirá medir o grau de sucesso na caminhada para o futuro desejado, o grau de convergência.
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Por fim, construímos um conjunto de iniciativas estratégicas que ajudarão no dia-a-dia, nas actividades diárias das pessoas e dos processos a fazer a transição para o longo prazo.
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Há qualquer coisa de magia nisto. As iniciativas estratégicas transformam o OBJECTIVO DISTAL do FUTURO DESEJADO, numa série de objectivos proximais com os quais é possível construir momentum, ganhar confiança e credibilidade e afugentar a procrastinação.
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Podemos ajudar?
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Recordar "Exemplo de balanced scorecard (parte V)"
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Trechos retirados de "Catalyzing Passion through Strategy"
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