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Seth Godin em "The average" chama a atenção para esta realidade:
"Everything you do is either going to raise your average or lower it.Simples, poderoso e ... existencialista.
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The next hire.
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The quality of the chickpeas you serve.
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The service experience on register 4.
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Each interaction is a choice. A choice to raise your average or lower it.
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Progress is almost always a series of choices, an inexorable move toward mediocrity, or its opposite."
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