terça-feira, junho 23, 2015

Por sua conta e risco - foi avisado

Aviso retirado de "Why You Really Shouldn’t Mess with Price-Buyers", capítulo V de "How to Sell at Margins Higher Than Your Competitors Winning Every Sale at Full Price, Rate, or Fee Lawrence L. Steinmetz, e William T. Brooks.
"Salespeople who are the most successful don’t mess with price-buyers. That’s right - they know when not to sell and to whom not to sell.
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There’s probably not an experienced salesperson anywhere in the world who hasn’t had the unhappy experience of accepting an order from a prospect and, after the fact, wishing that he or she had never even met the new customer. [Moi ici: The winner's curse] One of the most difficult things for salespeople to understand is that the pure price-buyer is devoted to one fundamental, singleminded proposition: “You are not going to make any money on me.
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Period.” Therefore, it is incredibly foolhardy for any salesperson to waste time trying to sell to someone with that mind-set. The pure price-buyer is going to squeeze every drop of blood out of you and your organization before they place the order. [Moi ici: O "price-buyer" honesto compra um produto standard, um produto maduro. A compra deve ser rápida, fácil e sem complicações] There’s nothing more professionally disgusting than seeing a salesperson trying to cajole an order out of someone who simply has no intention of allowing anyone but himself to “make a buck.”
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1. Pure price-buyers take all your sales time.
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2. They do all the complaining.
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3. They forget to pay you.
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4. They tell your other prospects or customers how little they paid you.
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5. They drive of f your good customers.
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6. They’re not going to buy from you again, anyway.
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7. They require you to “invest up” to supply their needs - and they blackmail you for yet a lower price.
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8. They destroy the credibility of your price and your product or service in the eyes of the end users.
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9. They steal any ideas, designs, drawings, intellectual property, information, and knowledge they can get their hands on."

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