Design e bestsellers em Mongo

 Lembrei-me dos "Tão novos e já tão velhos..." ao ler "Most design brands "will disappear" within five years says Stefano Giovannoni":

"Designers need to start acting more like entrepreneurs, Giovannoni said, moving away from the current model whereby they jump from brand to brand, producing products that are barely distinguishable from each other.
...
"If we consider the last 20 years, the most interesting experience has been made by designers who created their own brand,"
...
Also the future of design – I think the usual system where a designer works with different companies is at the end. Today it is a little bit ridiculous. If you look at the design fairs, every company – I am out of this kind of system because I never wished to design furniture. I cut furniture out of my work from the beginning.
.
But it's ridiculous to see all the companies today work with the same designers."

Desapontador, é falar sobre isto:

"What is really interesting, and I think this is something to analyse deeply, is what do we mean today by a bestselling product. In the past, 10 to 15 years ago, a bestselling product was a product which could play at the best quality and price, so was a product to sell in huge quantities – a real industrial design product.
.
Today, the bestselling products for companies are products with a very high price, which do sell not in huge quantities – a few thousand pieces – but the price is ten times higher than in the past.[Moi ici: Como é mesmo o truque em Mongo?]
.
So this nature of the bestseller has changed completely in the last 10 years. The problem today is that the companies don't produce any more real products. [Moi ici: Falha de análise completa!!!] It would be very interesting to investigate what happened inside the companies. But according to my experience, 10 years ago good products, which could sell two to three million euros a year, were many. Today there are less and less. It means the market has reached saturation, that the company has no more the energy to produce and that the investment is lower. This is a fact."

Sem nunca se referir ou intuir o efeito de Mongo, o advento do Estranhistão onde "we are all weird and proud of it", e cada um pertence a uma tribo. O fim do mass market é uma inevetibalidade independente do maior ou menor esforço das empresas.
.
BTW, importante também a previsão de que no futuro todos os produtores quererão eliminar o intermediário e vender directamente ao consumidor.