Crenças, mitos e factos

"people get away from facts that contradict their beliefs. Of course, sometimes people just dispute the validity of specific facts. But we find that people sometimes go one step further and, as in the opening example, they reframe an issue in untestable ways. This makes potential important facts and science ultimately irrelevant to the issue.
...
when people’s beliefs are threatened, they often take flight to a land where facts do not matter. In scientific terms, their beliefs become less “falsifiable” because they can no longer be tested scientifically for verification or refutation."

Como não recordar:

"Lovaglia’s Law: The more important the outcome of a decision, the more people will resist using evidence to make it." 

Trecho inicial retirado de "Why People "Fly from Facts""