terça-feira, março 10, 2015

Estratégias de co-criação de valor

"The aim of strategy is not ‘winning’ a zero-sum game, defined as a product market. Nor should the focus be on ‘competing’, but rather on how the firm can engage in co-creation of value with customers, suppliers and partners in order to improve the performance for several actors at the same time. Whereas competitive strategy builds barriers, value-creating strategy builds a deep understanding of the ecosystem in which a firm chooses to operate and how the firm can co-create value with other organizations in the ecosystem."
Qual é o ecossistema da sua empresa?
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Que estratégias de co-criação de valor desenvolve?

Trecho retirado de "Finding market focus for solution business development" de S. Nenonen e K. Storbacka, publicado em "J Bus Mark Manag (2013) 3:123–142"

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