"A new economics of experimentation is transforming innovation investment opportunities worldwide. Simple, fast, and frugal experiments inspire creativity and capability in a way that better analytics and planning can't. In networked industries and global markets, experimentation has become as much an asset class as a core competence."Isto, enquanto muitos continuam, cristalizados no que aprenderam e fazia furor quando tinham vinte anos, a pugnar pelo estado-grande-planeador, estado-grande-geometra, estado-grande-geometra, estado-grande-estratega.
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Trecho retirado de "The Innovator's Hypothesis" de Michael Schrage.
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