Shift happens! (parte V)

Parte I, parte II, parte III e parte IV.

"As economists probe deeper into profit they conclude that, in the long run, given perfect markets, all economic profits get competed away, so profits only arise in the short/medium term and/or in imperfect markets. In which case the profit reflects a return grounded in some market inefficiency or monopoly that might arise through government action, information asymmetries, or innovation.
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pure profit could only arise from engaging uncertainty with imaginative practice, leading to what some call the “uncertainty theory of profit.” [Moi ici: Comparar este parágrafo com a essência na base do texto do Público referido na Parte I desta série]
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Perfect markets that have equilibrated allow no uncertainty—or profit. Innovations engage and´resolve previous uncertainties—in which event innovations generate pure profit.
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The “uncertainty theory of profit” is pretty vacuous if the relevant uncertainty cannot be defined. Strategizing in pursuit of profit therefore begins with analyzing the relevant uncertainties and goes on to analyzing engaging them, thereby going beyond merely asserting, as Knight does, uncertainty’s central place in profit-making. Profit arises from the creative ways strategists engage selected uncertainties and manage the resulting practice.
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uncertainties arise only from the different ways in which we humans know. Neither firms nor situations are uncertain, the term is a reflection of how people feel about what they know." [Moi ici: Comparar este parágrafo com a essência na base do texto do Público referido na Parte I desta série e com a frase feita de que o governo deve definir uma estratégia para o país. Recordar os marcadores "Grande Planeador" e "Grande Geometra"]

Há dias o amigo Paulo Peres, no Twitter, escreveu, citando Max De Pree:

"A primeira responsabilidade de um líder é definir a realidade. A última é dizer obrigado." 

Depois, concordamos que a frase ficaria melhor com:

"A primeira responsabilidade de um líder é definir uma realidade. A última é dizer obrigado."

Precisamente por esta última citação: "Neither firms nor situations are uncertain, the term is a reflection of how people feel about what they know"
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Trechos retirados de "Business Strategy - Managing Uncertainty, Opportunity, and Enterprise" de  J.-C. Spender.