Como construir uma estratégia

"So how do you really create strategy, rather than end up with a hodgepodge list like this? By following these steps:
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Identify which stakeholders you depend on for success. It might seem obvious that you’d need to start here. (Moi ici: É fundamental começar pelos clientes-alvo e pelo ecossistema do negócio. Contudo, convém não esquecer a radiografia interna, a identidade, os pontos fortes e fracos) But most managers, even at the world’s largest companies, don’t take this basic step.
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Recognize what you want from your stakeholders. Because most management teams don’t identify key stakeholders, they don’t even get to this point.
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Why is sorting out the from so important? What an organization wants from each group of key stakeholders translates neatly into its objectives. For instance, sales and revenue growth will come from customers, productivity and innovation from employees, and quality goods and services at the right price from suppliers. [Moi ici: E os prescritores? E os influenciadores? E os reguladores? E os concorrentes?]
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Recognize what your stakeholders want from you. When management teams delve too quickly into problem-solving, they make assumptions. They think they already know what’s good for their stakeholders. As a result, their companies end up with products and services that don’t sell.
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When you articulate what key stakeholders want, you’re defining what I call “strategic factors.” ...They are those few things that you must excel at if you are to achieve a competitive advantage and, simultaneously, meet your corporate objectives." [Moi ici: Começo pelas experiências e resultados que os clientes-alvo e outros agentes do ecossistema do negócio esperam e valorizam]

Trecho retirado de "A List of Goals Is Not a Strategy"