Primeiro um ponto de ordem, as folhas de cálculo são importantes, as contas têm de ser pagas: os trabalhadores querem o seu salário; os fornecedores querem as suas facturas pagas e os investidores querem o seu risco recompensado.
Segundo, as folhas de cálculo falham quando se trata de equacionar o futuro de um empreendimento baseado na paixão e não na eficiência. Recordar:
"Here's a hint: Sometimes, Ulukaya said, common sense is no help. "You have to find a way to elevate yourself to be above common sense," he said, speaking to an audience of entrepreneurs at the Inc. 5000 conference in Phoenix on Friday. "We cannot do what we have done through the mirrors and lenses of common sense. We have to think something different."Uma outra forma de dizer, é preciso "sair do carreiro"
Ulukaya said that ability to generally ignore common sense, comes from passion. "When you're elevated then you're not looking at an opportunity or problem or dream from a common perspective," he said. And from his telling of the Chobani story, it was clear that a little bit of "elevation"--what some might call craziness--certainly played a role."