É meter código nisso e os novos modelos de negócio (parte I)

" For more than a century General Electric made most of its revenue by selling industrial hardware and repair services. But in recent years GE was at increasing risk of losing many of its top customers to nontraditional competitors - IBM and SAP on the one hand, and big-data start-ups on the other. Those competitors aimed to shift the customer value proposition away from acquiring reliable industrial equipment [Moi ici: Fugir da oferta pura e simples do produto e pensar no serviço, no resultado que os clientes procuram... sim, é meter código nisso] to deriving new efficiencies and other benefits through advanced analytics and algorithms based on the data generated by that equipment. The trend threatened to turn GE into a commodity equipment provider.
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In 2011 GE responded with a multibillion-dollar initiative focused on what it calls the industrial internet. The company is adding digital sensors to its machines, connecting them to a common, cloud-based software platform, investing in modern software development capabilities, building advanced analytics capabilities, and embracing crowdsourced product development. All this is transforming the company’s business model. Now revenue from its jet engines, for example, is tied not to a simple sales transaction but to performance improvements: less downtime and more miles flown over the course of a year. Such digitally enabled, outcomes-based approaches helped GE generate more than $800 million in incremental income in 2013; the company expects that number to reach at least $1 billion in 2014 and again in 2015."

Trechos retirados de "Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business"
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