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Acerca das histórias que as empresas contam aos clientes, ou não. Para reflexão:
"A great story is never just about you or something that happened to you, no matter how seemingly interesting the characters or events may be. A great story, no matter the subject, is always really about them (the audience) with a universal appeal.
...
"Nobody wants to hear about your triumphs. We want to hear about what a fool you are, because that’s what we are." Most people, however, do not want to talk about their failures or their struggles with their weaknesses. But your honestly and willingness to be vulnerable is what draws your audience in.
...
"Nobody wants to hear about your triumphs. We want to hear about what a fool you are, because that’s what we are." Most people, however, do not want to talk about their failures or their struggles with their weaknesses. But your honestly and willingness to be vulnerable is what draws your audience in.
...
No struggle, no story. No obstacles to reach your goal? Who wants to hear about that? Where is the lesson in that?"
Trechos retirados de "The key to storytelling is not your perfection but your humanity"
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