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Gente que não desiste, gente que apura os sentidos, aguça o engenho e constrói alternativas, onde os grandes em tamanho falham e desistem:
"Posman's Chelsea store is one of three that the small independent chain currently operates in Manhattan. The other two are in Grand Central Station and at Rockefeller Center. Each one, says Mutter, caters to a specific market, and that niche marketing is one reason Posman has succeeded where others have failed. The Grand Central store is aimed at commuters; the Rockefeller Center store caters to tourists and travelers; and the Chelsea Market store is filled with cookbooks.Sublinho um comentário:
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Even in this age of e-books and the convenience of buying online — a market dominated by Amazon — plenty of readers still love browsing through bookstores.
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Robert Fader, vice president of Posman Books, says the family-owned business was able to react more nimbly than the big chains like Barnes & Noble to the changes brought on by the growth of online shopping and digital books."
"Good strategy by Posman. Catering to a specific market in a particular location means it doesn't have to carry all sorts of books that sell slow, and it can keep its inventory and costs lower while having the selection and breadth with certain genres that only superstores can offer."É uma boa imagem para a livraria como o resultado da co-criação e co-evolução com os seus clientes-alvo.
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