Diferentes tipos de inovação

"Need seekers (think Apple)
.
"...these are companies who's innovation strategy is essentially around knowing customers better than themselves, identifying unarticulated needs, and then being the first to market with a product that addresses those needs.
...
Market readers (think Samsung)
.
"...a market reader is sort of the classic fast follower, it doesn't mean they ignore their customers, but they're very attuned to what competitors are doing and what other people are bringing to market first and observing what seems to be gaining traction, then very rapidly coming up with their own version of that innovation.
...
Tech drivers (think Google)
"The third category is what we call technology drivers. This is much more the traditional technology push kind of model, where the pendulum hasn't swung completely away from customers and markets, but its much more oriented towards leveraging the technology base, seeing what you can push out, seeing where there might be applications for the technology.""

Trechos retirados de "How Apple, Samsung, And Google Take Different Approaches To Innovation"