"your business model is your destiny"

Já aqui salientei o facto de ser relativamente comum apanhar a mesma notícia, made in Lusa, sem qualquer alteração em três ou quatro jornais em simultâneo. Por isso, sorrio perante:

"Let me be more blunt than I was in the original article: life is not “more difficult” for traditional newspapers; it’s unsustainable. They don’t have the best content, it’s not personalized, and they really don’t know anything about most of their readers.
.
“But [Insert Newspaper Name Here] has great journalists! They’ve won Pulitzer Prizes! And our democracy needs newspapers!” Unfortunately, advertisers don’t, and newspapers are paying the price for having long ago divorced the cost of their content from the value readers place upon it. To put it another way, it’s not that “the Internet has unbundled advertising from content creation,” it’s that advertisers (rightly) don’t give a damn about journalistic ideals. It is incredibly tiring to hear newspaper defenders talk as if advertising dollars are their god-given right, and that Google and Facebook are somehow stealing from them, when in reality Google and Facebook are winning in the fairest way possible: providing better value for the advertiser’s dollar."

E acerca da necessidade de repensar o modelo de negócio, como ainda ontem conversava ao almoço com alguém:

"The reason why I find business models so fascinating is because your business model is your destiny; newspapers made their bed with advertisers, and when advertisers left for a better product, the newspaper was doomed. To change destiny, journalists need to fundamentally rethink their business" 

Trechos retirados de "NEWSPAPERS ARE DEAD; LONG LIVE JOURNALISM"