O impacte da estratégia no lucro

Isto é muito bom!!!
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Dedicado à tríade e ao seu dedo no gatilho do baixar-preço:

"Some managers tend to think that managing for profit consists of tight control of expenditure, and maximizing sales and profit margins. These measures are the weaponry available to improve current, short-term results. They are of little relevance, however, to strategy.
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The impact of competitive strategy on profitability is widely underestimated. There is only limited scope for improving this year’s results for an offering that has a poor competitive position. A poor competitive position inevitably means low operating margins. We can and should tighten our cost controls, redouble our sales effort, and generally strive to produce the best possible short-term results. Yet all this fire-fighting, necessary as it is, can at best bring about marginal improvements. It cannot make an uncompetitive offering competitive. We could and should have attended to its competitive position some years ago, when we made either bad strategic decisions or none.
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Much more can be done for the profitability of our offering at the time of its design, in the framing of the competitive strategy. A competitive strategy positions an offering in a unique triangular relationship with customers and competitors. The measure of its attraction is its financial value. In this sense, the job of a competitive strategy is to target profitable customers. This positioning of the offering will affect profits much more powerfully than any short-term measures that can be taken after the triangular relationship has become a commitment."

Trecho retirado de "Creating Value Successful business strategies" de Shiv S. Mathur e Alfred Kenyon.