Vale a pena reflectir sobre "
Made in Spain - A pressing issue"
"the country clearly has some way to go in raising the prestige of the “Made in Spain” label."
E nós por cá, o que é que as nossas marcas, em tantos sectores, ainda precisam de fazer?
"Olive oil accounts for a mere 0.8% of Spain’s exports. Yet it is an extra-sensitive matter. The country is the world’s largest producer of the oil, but one-third of its exports are sent in bulk to Italy where it is bottled and sold, often for a significant markup, under Italian labels.
...
It is a similar story for wine. Spain has overtaken France and Italy to become the world’s largest producer, but sells almost half of its exports in bulk to markets like France, some of which is retailed under French labels. French- and Italian-labelled wines typically fetch higher prices than Spanish-labelled ones, though the gap is narrowing."
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