"Differentiation is the central concept of competitive strategy"

Este capítulo é excelente! Reparem no título "Differentiation creates private, not public markets"
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UAU!
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Posso traduzir para: a diferenciação cria a concorrência imperfeita, mercados desnivelados, não mercados onde vigora a concorrência perfeita.

"The convention is to say in an ‘industry’ or ‘market’. In other words, competition is taken to occur within either an industry or a market. Alternatively an industry is itself taken to be a kind of market. These two terms are explored in some depth. One conclusion is that the concept of the ‘industry’ is none too helpful in thinking about the competitive process. The other conclusion is that competition does take place in markets, but that in a world of differentiated offerings the boundaries of those markets are rather different from the conventional view of them. This has important practical implications.
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Whose point of view determines how an offering is positioned? The answer to this must be the customers’ point of view. The objective of a competitive strategy is to win the preferences of its target customers. It follows that the customers’ views determine how the offering is in fact positioned, how it compares with competing substitutes.
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Differentiation is the central concept of competitive strategy.
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[Moi ici: O trecho que se segue é pura poesia] the purpose of differentiating an offering, of distancing it from its competing substitutes, is to boost the seller’s freedom to set prices. Distancing is the means, pricing freedom the end."

Trechos retirados de "Creating Value Successful business strategies" de Shiv S. Mathur e Alfred Kenyon.