quarta-feira, outubro 16, 2013

Batota e velhice

"When I first started, we had no training programs--none of that. We had to put in world-class sales and service training programs. The thing is, I don’t want to be sold to when I walk into a store. I want to be welcomed. The job is to be a brilliant brand ambassador. Everybody is welcome. Don’t be judgmental whatsoever. Look them in the eyes. Welcome them. ‘How are you?’ Don’t sell! NO! Because that is a turnoff. So how do you hire all these amazing people and put them in a world-class retail setting and then say, ‘But you’re not allowed to sell’?!"
A boa velha batota dos consultores de compra.
.
BTW, lembram-se dos velhos novos? Que dizer dos seus professores e disto:
""Great design...you won't have a business today without great design," said Ahrendts, sounding ever more like an Apple veteran. "[Design and business] are so inexplicably linked--at all levels.""


Trechos retirados de "APPLE'S NEW CONSUMER EXPERIENCE CHIEF, ANGELA AHRENDTS, ON THE FUTURE OF RETAIL"

Sem comentários: